... we're being overrun by meerkats and lemurs!
Ladbrokes Casino
There's much twittering and blogging about the new Ladbrokes ad ripping off Comparethemarket.com. Sure, the animal has a funny accent like the meerkat (which is voiced by the guy who played the Geordie in I'm Alan Partridge, by the way) and its face looks similar, but it's a lemur – primate, not mongoose family. Sure, it's a rip-off, but not of the price comparison ad, durr brains... both ads are a rip-off of King Julien in Madagascar (that's why they have silly accents). I like to plagiarise it, I like to plagiarise it...
More to the point: what is the message of a giant lemur running riot and damaging property in a game of hide and seek? It looks like an anti-gambling ad: the lemur represents something you might think of as benign and fun, but it has grown out of proportion until it's out of control and destructive. The gamblers try to escape it, but end up in a dumpster in a bad part of town. Hey guys, log on to Ladbrokes with your credit card!
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